{
    "title": "Kavak lanza Kavak Cr\u00e9dito: el ecosistema digital que transforma la experiencia de tener un auto",
    "modified_at": "2026-01-29 20:43:28",
    "published_at": "2025-11-05 18:48:00",
    "url": "https://news-room.kavak.com/kavak-lanza-kavak-credito-el-ecosistema-digital-que-transforma-la-experiencia-de-tener-un-auto",
    "short_url": "http://prez.ly/KB5d",
    "culture": "es",
    "language": "ES",
    "slug": "kavak-lanza-kavak-credito-el-ecosistema-digital-que-transforma-la-experiencia-de-tener-un-auto",
    "body": "<p><br>\u200b<strong>Ciudad de M&eacute;xico, 5 de noviembre de 2025</strong> &mdash; Kavak, el ecosistema digital que transforma la experiencia de tener un auto, anunci&oacute; el lanzamiento de Kavak Cr&eacute;dito, marcando su evoluci&oacute;n de startup de compraventa de autos a una plataforma integral de acceso a veh&iacute;culos y servicios financieros. Esta expansi&oacute;n refuerza su v&iacute;nculo con los clientes y consolida su liderazgo en la transformaci&oacute;n digital y econ&oacute;mica de Am&eacute;rica Latina.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/0187e6a6-d399-4f02-948b-649f612cd6a6/-/crop/2464x1420/0,157/-/preview/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/0187e6a6-d399-4f02-948b-649f612cd6a6/-/crop/2464x1420/0,157/-/preview/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/0187e6a6-d399-4f02-948b-649f612cd6a6/-/crop/2464x1420/0,157/-/preview/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-0187e6a6-d399-4f02-948b-649f612cd6a6\"\n                data-id=\"0187e6a6-d399-4f02-948b-649f612cd6a6\"\n                data-original=\"https://cdn.uc.assets.prezly.com/0187e6a6-d399-4f02-948b-649f612cd6a6/-/crop/2464x1420/0,157/-/preview/-/inline/no/AI_PEOPLE_GEN1_HUB_04.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/0187e6a6-d399-4f02-948b-649f612cd6a6/-/crop/2464x1420/0,157/-/preview/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><br>\u200bEn <strong>M&eacute;xico</strong>, donde el acceso al cr&eacute;dito sigue siendo un reto para millones de personas, Kavak<br>\u200bCr&eacute;dito redefine el panorama del financiamiento automotriz con dos soluciones complementarias: Meses y Pr&eacute;stamo.</p><blockquote>&ldquo;En Estados Unidos, 7 de cada 10 personas tienen acceso a un cr&eacute;dito automotriz, mientras que en Am&eacute;rica Latina solo 2 lo consiguen. Kavak Cr&eacute;dito nace para cerrar esa brecha, con productos dise&ntilde;ados seg&uacute;n la realidad de cada cliente y con las herramientas necesarias para que m&aacute;s personas alcancen el auto de sus sue&ntilde;os&rdquo;, afirm&oacute; <strong>Carlos Garc&iacute;a Ottati, Fundador y CEO de Kavak.</strong></blockquote><div id=\"video-66a51574-bbac-4d55-8c02-fd1cee52e27c\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DPZlhh7GnVf4%23_cb1763722070&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><p><br>\u200bTras analizar a fondo las principales barreras que impiden a muchos mexicanos acceder a un auto, Kavak Cr&eacute;dito desarroll&oacute; dos productos innovadores &mdash;Meses y Pr&eacute;stamo&mdash; dise&ntilde;ados para simplificar el proceso y promover la inclusi&oacute;n financiera a trav&eacute;s de la tecnolog&iacute;a.<br>\u200bMeses facilita la compra de un auto con pagos mensuales desde $2,499 MXN. Los clientes pueden elegir entre m&aacute;s de 6,000 autos, dar un enganche desde el 15% y financiar su compra hasta en 72 meses, todo mediante un proceso 100% en l&iacute;nea y transparente. Con 7 de cada 10 solicitudes preaprobadas y un 40% de clientes sin historial crediticio, Meses abre la puerta a miles de personas que buscan su primer auto.</p><p>En paralelo, Pr&eacute;stamo ofrece a los due&ntilde;os de autos acceso r&aacute;pido y competitivo a liquidez sin<br>\u200bvender ni dejar de usar su veh&iacute;culo. Los clientes pueden solicitar hasta el 60% del valor de su auto y pagar en plazos de hasta 60 meses, mediante un proceso totalmente digital. M&aacute;s de 1,000 personas ya lo han utilizado para refinanciar deudas, iniciar un negocio o cubrir gastos imprevistos.</p><blockquote>&ldquo;Con Kavak Cr&eacute;dito estamos derribando las barreras que han limitado a millones de personas para acceder a un auto. En regiones donde la movilidad define las oportunidades, usamos la tecnolog&iacute;a y los datos para construir soluciones financieras m&aacute;s justas y accesibles para todos. Nuestra visi&oacute;n es construir un futuro donde tener un auto no sea un privilegio, sino una posibilidad al alcance de todos&rdquo;, agreg&oacute; <strong>Garc&iacute;a Ottati</strong>.</blockquote><p><br>\u200bEn M&eacute;xico, el 40% de los clientes que compran un auto a trav&eacute;s de Kavak lo hacen por primera vez en su vida. Con Kavak Cr&eacute;dito, la compa&ntilde;&iacute;a construye un puente entre la movilidad y las finanzas digitales, ampliando el acceso al auto y fortaleciendo su posici&oacute;n como un actor clave en la transformaci&oacute;n digital y econ&oacute;mica de Am&eacute;rica Latina.</p><p>&nbsp;</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/b9e35356-6055-4d41-a2f9-203f575ebf42/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-b9e35356-6055-4d41-a2f9-203f575ebf42\"\n                data-id=\"b9e35356-6055-4d41-a2f9-203f575ebf42\"\n                data-original=\"https://cdn.uc.assets.prezly.com/b9e35356-6055-4d41-a2f9-203f575ebf42/-/inline/no/Screenshot+2025-11-21+at+11.48.43.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/b9e35356-6055-4d41-a2f9-203f575ebf42/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<a href=\"https://www.kavak.com/press-room\"\n        target=\"_blank\" rel=\"noreferrer noopener\"\n        class=\"story-content-button-block story-content-button-block--center story-content-button-block--primary\">\n    Simular</a>\n<p><br>\u200b</p><div class=\"release-content-contact\" id=\"contact-44773322-2975-4802-aeaa-225b5783bfc5\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/dfca82ac-173e-4839-9403-d0870932a726/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Christina Darvasi\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Christina Darvasi</strong>\n        <em class=\"release-content-contact__description\">Communications Global Director, Kavak</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:christina.darvasi@kavak.com\"  class=\"release-content-contact__details-list-item-link\" title=\"christina.darvasi@kavak.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>christina.darvasi@kavak.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"https://kavak.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"release-content-contact__details-list-item-link\" title=\"kavak.com\"><svg class=\"icon icon-browser release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-browser\"></use>\n            </svg>kavak.com</a></li></ul>\n    </div>\n</div><div class=\"release-content-contact\" id=\"contact-89dccfb3-baa8-4f96-ad5c-ea8c0c844a59\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/42a0191a-8002-4c4c-b4ea-14b4aeb07da8/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Leinad Velasco\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Leinad Velasco</strong>\n        <em class=\"release-content-contact__description\">Communications and PR Manager, Kavak</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:leinad.velasco@kavak.com\"  class=\"release-content-contact__details-list-item-link\" title=\"leinad.velasco@kavak.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>leinad.velasco@kavak.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"https://kavak.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"release-content-contact__details-list-item-link\" title=\"kavak.com\"><svg class=\"icon icon-browser release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-browser\"></use>\n            </svg>kavak.com</a></li></ul>\n    </div>\n</div><p>&nbsp;</p>",
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