{
    "title": "Kavak reinaugura su sede en Artz Pedregal de la mano de autoridades de la CDMX",
    "modified_at": "2026-03-25 22:54:04",
    "published_at": "2026-03-25 23:05:00",
    "url": "https://news-room.kavak.com/kavak-reinaugura-su-sede-en-artz-pedregal-de-la-mano-de-autoridades-de-la-cdmx",
    "short_url": "http://prez.ly/lE9d",
    "culture": "es",
    "language": "ES",
    "slug": "kavak-reinaugura-su-sede-en-artz-pedregal-de-la-mano-de-autoridades-de-la-cdmx",
    "body": "\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/bbc02009-f183-465c-8963-51d8d5337ff7/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/bbc02009-f183-465c-8963-51d8d5337ff7/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/bbc02009-f183-465c-8963-51d8d5337ff7/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-bbc02009-f183-465c-8963-51d8d5337ff7\"\n                data-id=\"bbc02009-f183-465c-8963-51d8d5337ff7\"\n                data-original=\"https://cdn.uc.assets.prezly.com/bbc02009-f183-465c-8963-51d8d5337ff7/-/inline/no/DSC05556.JPG\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/bbc02009-f183-465c-8963-51d8d5337ff7/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p style=\"text-align: justify\"><strong>Ciudad de M&eacute;xico, 25 de marzo de 2026 </strong>&mdash; Kavak, la plataforma digital l&iacute;der en la compra, venta, financiamiento y servicio de autos seminuevos en Latinoam&eacute;rica y mercados emergentes, celebr&oacute; la reinauguraci&oacute;n de su sede de Artz Pedregal, su tienda insignia en el sur de la Ciudad de M&eacute;xico. </p><p style=\"text-align: justify\">La ceremonia de reinauguraci&oacute;n cont&oacute; con la participaci&oacute;n de la Secretaria de Desarrollo Econ&oacute;mico, Manola Zabalza, y el Alcalde de &Aacute;lvaro Obreg&oacute;n, Javier L&oacute;pez Casar&iacute;n, quienes destacaron el papel de la inversi&oacute;n privada en la profesionalizaci&oacute;n del sector y el acceso al cr&eacute;dito automotriz, al que hist&oacute;ricamente solo 2 de cada 10 personas logran obtener en M&eacute;xico.</p><p style=\"text-align: justify\">Para ayudar a cerrar esta brecha, Kavak lanz&oacute; a finales de 2025 Kavak Cr&eacute;dito, su vertical fintech, a trav&eacute;s de la cual ha logrado la preaprobaci&oacute;n de 7 de cada 10 solicitudes, incluso para las personas que no contaban historial crediticio previo. </p><p style=\"text-align: justify\">El hub de Artz Pedregal integra ahora nuevas herramientas para centralizar la informaci&oacute;n del cliente y recomendar veh&iacute;culos, permitiendo afianzar nuevas tecnolog&iacute;as y seguir abriendo camino para que m&aacute;s personas accedan a un veh&iacute;culo. \u200b En l&iacute;nea con el prop&oacute;sito de Kavak de habilitar oportunidades para una mayor poblaci&oacute;n, hoy el 40% de sus clientes est&aacute;n adquiriendo un autom&oacute;vil por primera vez. </p><p style=\"text-align: justify\">Tras su remodelaci&oacute;n, la sede de Kavak se posiciona como la m&aacute;s avanzada del pa&iacute;s, integrando mayor capacidad de inventario, atenci&oacute;n y herramientas tecnol&oacute;gicas en un solo punto para transformar la experiencia de compra. En Artz Pedregal, el 60% de los clientes ya adquiere su auto con financiamiento, fortaleciendo el acceso a movilidad formal.</p><p style=\"text-align: justify\">De cara al futuro, Kavak planea expandir este modelo a otras sedes, utilizando Artz Pedregal como referencia para escalar capacidades operativas y tecnol&oacute;gicas y seguir facilitando el acceso a veh&iacute;culos confiables y servicios financieros en la regi&oacute;n.<br>\u200b</p><div id=\"bookmark-4138499b-8551-4e21-88b5-4c8e2a25e1f1\"\n     class=\"release-content-bookmark release-content-bookmark--vertical\">\n\n            <a class=\"release-content-bookmark__thumbnail\"\n           href=\"https://news-room.kavak.com/media/album/50250\"\n           rel=\"noopener noreferrer\"\n           target=\"_blank\"           style=\"background-image: url(https://prezly.imgix.net/https%3A%2F%2Fcdn.uc.assets.prezly.com%2Fbbc02009-f183-465c-8963-51d8d5337ff7%2F?ar=2%3A1&amp;fit=crop&amp;s=8cf49f0b8c7ee70142389b98b173911e)\"\n        ></a>\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://news-room.kavak.com/media/album/50250\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"4138499b-8551-4e21-88b5-4c8e2a25e1f1\"\n           >\n                Galer\u00eda multimedia: Reinauguraci\u00f3n Artz Pedregal            </a>\n        \n                    <div class=\"release-content-bookmark__description\">\n                17 im\u00e1genes            </div>\n        \n        <a href=\"https://news-room.kavak.com/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Fnews-room.kavak.com%2Fmedia%2Falbum%2Fe59dd187-4141-49b2-afc2-ad635b334ea7&newsroom=7e55e1a6-3e69-4f02-a857-5744ee7a9c9d\" aria-hidden=\"true\" />\n            Kavak        </a>\n    </div>\n</div>\n<div class=\"release-content-contact\" id=\"contact-393a475f-ea58-4d13-ac7a-f9afde14acb3\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/b6a154ec-dede-447d-ab5c-5a543f6b54d9/-/crop/2788x2791/954,498/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Christina Darvasi\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Christina Darvasi</strong>\n        <em class=\"release-content-contact__description\">Communications Global Director, Kavak</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:christina.darvasi@kavak.com\"  class=\"release-content-contact__details-list-item-link\" title=\"christina.darvasi@kavak.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>christina.darvasi@kavak.com</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"https://kavak.com\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"release-content-contact__details-list-item-link\" title=\"kavak.com\"><svg class=\"icon icon-browser release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-browser\"></use>\n            </svg>kavak.com</a></li></ul>\n    </div>\n</div><p>&nbsp;</p>",
    "images": [
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/bbc02009-f183-465c-8963-51d8d5337ff7/",
            "medium": "https://cdn.uc.assets.prezly.com/bbc02009-f183-465c-8963-51d8d5337ff7/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/bbc02009-f183-465c-8963-51d8d5337ff7/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/bbc02009-f183-465c-8963-51d8d5337ff7/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/bbc02009-f183-465c-8963-51d8d5337ff7/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/bbc02009-f183-465c-8963-51d8d5337ff7/-/scale_crop/58x58/center/-/format/auto/"
        }
    ],
    "links": [
        {
            "description": "Galer\u00eda multimedia: Reinauguraci\u00f3n Artz Pedregal",
            "url": "https://news-room.kavak.com/media/album/50250"
        }
    ],
    "contacts": [
        {
            "name": "Christina Darvasi",
            "company": "Kavak",
            "description": "Communications Global Director",
            "email": "christina.darvasi@kavak.com",
            "website": "https://kavak.com",
            "address": null,
            "telephone": null,
            "mobile": null,
            "twitter": null,
            "facebook": null,
            "linkedin": null,
            "instagram": null
        }
    ],
    "author": {
        "first_name": "Christina",
        "last_name": "Darvasi"
    },
    "format_version": 5
}